Saturday, June 13, 2020

How To Start A Blog In 2020

How To Start A Blog In 2020An Easy Free Step-By-Step Beginner’s
Guide To Create A Blog In 20 Minutes

Updated June 5, 2020
Are you looking for a free, easy, step-by-step guide on how to start a blog?
My free guide on this page will show you how to create a blog that is beautiful and functional, all in an easy step-by-step tutorial (with pictures).
Ready to start the simple step-by-step tutorial? Click here to go to Step #1
The Blog Starter's tutorial on how to start a blog for beginners
My name is Scott Chow, and I am going to show you how to start blogging. I have been building blogs and websites since 2002. In that time I have launched several of my own blogs, and helped hundreds of others do the same.
I know that starting a blog can seem overwhelming and intimidating. This free guide is all about blogging for beginners, and will teach you how to be a blogger with just the most basic computer skills. So whether you’re 8 or 88, you can create your own blog in less than 20 minutes.
I am not ashamed to admit that when I was first learning how to build a blog I made a ton of mistakes. You can benefit from more than a decade of my experience so that you don’t repeat these same mistakes when you make your own blog. I created this free guide so that anyone can learn how to blog quickly and easily. And if you get stuck at any point, please send me a message and I will do my best to help you!
Skip the rest of this introduction and start building your blog!

What is a blog anyway?

In short, a blog is a type of website that focuses mainly on written content, also known as blog posts. In popular culture we most often hear about news blogs or celebrity blog sites, but as you’ll see in this guide, you can start a successful blog on just about any topic imaginable.
Bloggers often write from a personal perspective that allows them to connect directly with their readers. In addition, most blogs also have a “comments” section where readers can correspond with the blogger. Interacting with your readers in the comments section helps to further the connection between the blogger and the reader.
This direct connection to the reader is one of the main benefits of starting a blog. This connection allows you to interact and share ideas with other like-minded people. It also allows you to build trust with your readers. Having the trust and loyalty of your readers also opens up the door to making money from your blog, which is something I discuss later in this guide.

Should you start a blog?

Simple steps to help you create a blog easily
One of the misconceptions about starting a blog is that you need to be a great writer to be successful. Nothing could be further from the truth. People read blog sites to get a personal perspective on things, so most bloggers write in a very informal and conversational style.
In addition, you don’t need to be an expert on your topic in order to have a successful blog. For example, readers of a cooking blog don’t want to read a textbook from a food scientist, they want to hear the experiences of someone who has actually cooked some real meals, mistakes and all.
To be successful as a blogger there is really just one requirement: a passion for your topic.
At its heart, blogging is about sharing your knowledge with the world. Choosing a topic that you are passionate about makes the process of starting a successful blog so much easier. Writing about more than one topic is totally fine too. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your readers interested.
So why would you go to the trouble of blogging? There are a few reasons:
  • Make money from home. Blogging can be quite lucrative if done correctly. The top bloggers in the world obviously earn quite a bit, but even a part-time blogger can expect to make a nice profit if things are done correctly. The best part about it is that blogging is a form of passive income, since you can spend just a few hours a week writing a blog post and then continue to make money from it long after the blog post is written. I go into much more detail on how to blog for money later in this guide.
  • Share your story. A blog allows you to have a voice and be heard. You can share your story with the entire world if you so choose. One of the most common ways blogs are used are as a diary where the blogger writes about their daily experiences so that friends, family, and others can all be a part of their lives.
  • Recognition for yourself or your business. No, you probably won’t have paparazzi following you around because of your latest blog post. But a successful blog makes your idea into a reality, and can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.
  • Find a community. Blogging at its heart is interactive. You write a blog post and people comment on it. This is a great way to connect with people who are interested in the same things as you are. Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from your readers as well.
The good news is that the internet is exploding with growth right now. More people than ever are online. This explosion in growth means more potential readers for your blog. In short, if you are thinking about starting a blog then there is no better time than right now.
So, just how do you start a blog?

How to Start a Blog in 6 Steps

Learn how to create a blog in about 20 minutes following these steps:
  1. Pick a blog name. Choose something descriptive.
  2. Get your blog online. Register your blog and get hosting.
  3. Customize your blog. Choose a free template and tweak it.
  4. Write & publish your first post. The fun part!
  5. Promote your blog. Get more people to read your blog.
  6. Make money blogging. Choose from several options to monetize your blog.
Let’s start your blog!

Step 1: Pick a blog name

The first step to finding a good blog name is choosing your topic.
If you’re not sure what to blog about, there are a few ways to find a good blog topic:
  • Hobbies & passions. Hobbies or other interests you are passionate about are a great place to start. Cooking, travel, fashion, sports, and cars are all classic examples. But even blogs about more obscure hobbies can be successful, since the your audience is literally anyone in the world with the internet.
  • Life experiences. Everyone has lessons they have learned through life experience. Sharing this knowledge can be incredibly helpful to others in similar situations. For example, I recently helped a woman start her blog about being a fireman’s wife. She has a lot of experience and knowledge to share with others about this topic, and it has helped her connect with others in similar situations.Think about the things you have experienced in life. This could be related to your family (example: a blog about being a stay at home mom), work (a blog about experiences dealing with clients), or other life experiences (a blog about dealing with a troubling time such as a disease or divorce, or about a happy time such as preparing for a wedding or a birth of a child).
  • A personal blog. A personal blog is a blog all about you. This will include a variety of topics, from things you do on a daily basis, to random thoughts and musings. This is a great way to share you thoughts with the world without having to stick to just one topic.
Once you have a topic it’s time to choose your blog name.
A good blog name should be descriptive so that potential readers can instantly tell what your blog is about just from the name.
If you are blogging about one specific topic then you will definitely want to include that in some way in your blog name. Try not to get hung-up on just one word though. For example, a cooking blog doesn’t necessarily have to have the word “cooking” in it. The words “food”, “recipes”, and “meals” would also let people know that your blog is about cooking.
If you are planning to create a personal blog where you discuss a variety of topics then I recommend using your name, or some variation of it, since your blog is all about you. For example, I own the blog scottchow.com. You can also add your middle name or middle initial if you find your name is already taken. Or you could use a variation like “Scott Chow Blog” or “Blogging with Scott”.
Can’t decide on a good name for your blog? Contact me and I will help you personally (for free)!
Once you have some blog name ideas you will need to choose a domain extension.
A .com domain extension is the most preferred, but .net or .org work as well. It is also important to note that for the purposes of a blog domain you cannot have any spaces between words. So “Blogging with Scott” becomes bloggingwithscott.com
Now that you’ve got your name and have picked an extension it’s time to make sure that no one else has already registered the same name:

                      See if your blog name is available


Note: You cannot use any spaces or punctuation other than dashes in a domain name.
If you find that the name you wanted is already taken there are a few things you can do:
  • Try a different domain extension. If the .com version is already registered you may still be able to get the .net or .org version of your blog name.
  • Add small words. Words like “a”, “my”, or “the”. For example, this site is called TheBlogStarter.com instead of BlogStarter.com.
  • Add dashes between words. For example, scott-chow.com

Step 2: Get your blog online

Now that you’ve got a name picked out it’s time to get your blog online. This might sound hard or technical, but the steps below will walk you right through and make the process easy.
To get your blog up and running you need two things: blog hosting and blogging software. The good news is that these typically come packaged together.
A blog host is a company that stores all of the files for your blog and delivers them to the user when they type in your blog name. You must have a blog host in order to have a blog.
You also need to have the software to build your blog. In this guide I will be showing you how to build a blog using the WordPress blogging software, because it is the most popular, customizable, and easiest to use.
post-itThe blog host I recommend, and the one I show you how to use in this guide, is BlueHost. I personally use BlueHost and I recommend them for all new bloggers because:
  • They will register your blog name for you for free, making sure no one else can take it.
  • They offer a free, simple installation of the WordPress blogging software (which I show you how to use in this guide).
  • They have been recommended by WordPress since 2005 and currently host over 2 million blogs and websites.
  • They have helpful 24/7 customer service via phone or web chat.
  • They have a 30 day money-back guarantee if you are unsatisfied for any reason.
Use any BlueHost link on this site to make sure you get the special discount price of $2.75 per month.
Disclosure: BlueHost compensates The Blog Starter when you purchase through this link, so my services are free of charge to you! In fact, if you have any trouble at all setting up a blog with this tutorial, just contact me and I will do it for you (free!).

1. Click here for the special $2.75 per month rate on BlueHost and then click “get started now”.

2. Select your plan. I recommend that new bloggers get the basic plan. Click “Select” to choose your plan.

3. Type in your domain name in the left box and then click “next” to start the registration process.

  • If you already own a domain name and want to use it for your blog, type your existing domain in the right box and then click “next”. Only use the right box if you have previously paid to register a domain!

4. Fill out your billing details on the registration page.

5. You will also need to choose your hosting package and options.

  • All packages have everything you need to get your blog up and running, including a free domain name, easy WordPress blog installation, web hosting, and branded email accounts (e.g. yourname@yourdomain.com).
  • The 36 month package gets you the lowest monthly rate, while the 12 month package has a lower up-front cost.
  • uncheck the boxes next to the other products when I sign-up. You can always get these products later if you decide you need them.

6. You will then need to create your account and password.

Once you do that you will be taken to an installation helper.  Since you are following this tutorial you can just click “Skip this step” on the next few pages to be taken directly to the dashboard.
Now your blog software (WordPress) will be installed. Once the install is complete click the blue “WordPress” button to be logged-in to the administrator area of your blog.
Having trouble installing your blog? Get help here.

Step 3: Customize your blog

Logging in

If you are not already logged-in from the previous step, go to Bluehost and click “Login” on the top right to bring up the login screen.  You can then login using your domain name and the password you set in the previous step.  If you have misplaced your password you can reset it by clicking the “Forgot Password” link.
Once you log-in you will be taken to your BlueHost Portal.  From the portal you can click the blue “WordPress” button to be logged-in automatically to your blog.

Changing your blog design

Once you login you will be in the WordPress administrator area. This is where you can make any changes you want to your blog.
Everyone has a different idea of how they want their blog to look. One of the great things about a WordPress blog is that you can change your entire layout and design with just a few clicks.
In WordPress, blog layouts are known as “Themes”. What is a blog theme? Themes control the entire design of your blog. To change your theme you are going to click on the “Appearance” tab on the left menu.
You will see several themes are already installed on your blog: Twenty Seventeen, Twenty Sixteen, etc. These are well-designed, clean-looking themes that can work for just about any type of blog. In fact, many of the world’s top bloggers use one of these themes.
Unless you have a very specific design in mind for your blog, I suggest you use one of these themes to start with. For our example, let’s use the “Twenty Sixteen” theme. In order to activate the theme on your blog, hover over the theme and click the “Activate” button. That’s it! You have changed the entire design of your blog with just one click!
If you don’t like any of the themes that are already installed you can easily choose from thousands of other free themes. To install a new theme, click on the “Appearance” tab on the left menu and then click “Add New Theme”.
This is the theme search screen.  There are thousands of themes to choose from.  You can change your entire design at anytime simply by activating a new theme.  To find a theme you like, I suggest you click on the “Popular” tab and start browsing. When you find one that you like click the blue “Install” button.
Once the theme is installed click “Activate” to activate the theme on your blog. To see your new theme in action, go to your blog and take a look!
Changing your theme is the simplest way to customize your blog, but there are lots of other customizations you can do. Check out my full post on customizing your blog for an in-depth step-by-step guide. You can also watch the video at the end of this guide to see me completely customize a blog from scratch.

Step 4: How to write a blog post & publish it

Now that your blog is up and running it’s time to actually do some blogging!
Go to the left menu and click on “Posts”.
You will see there is already a post there. This is a default post on every new WordPress blog, and we don’t need it. To delete it click “Trash” just under the post.
To begin writing a new post, click the “Add New” link.
You are now on the post editor screen. Enter the title of your post in the top box and then begin writing your post in the lower box.
If you would like to add a picture to your post, click on the “Add Image” icon and click “Upload” to upload a picture from your computer. You can make adjustments to the picture size on the next screen. When you are ready click “Insert into post” to add the picture.
Once you have finished your post just click the “Publish” button on the top right side of the screen to publish it.

Publishing Your Blog

Even after you have written a post your blog may still be showing a “Coming Soon” page.
When you are ready to make your blog public just click the “BlueHost” menu at the top left of the menu in your administrator area then click the blue “Launch” button to remove the “Coming Soon” page.
Congratulations! You now know how to start your own blog and publish content!
For more info on blog content guidelines, click the tabs below:

Content That Should be on Your Blog

How to write a great blog post

Step 5: Promote your blog

Creating a well-designed blog and writing great content is just the start. In order to get readers for your blog you will need spend some time promoting it, especially when you first start. Click on the strategies below for more info. For more tips on promoting your blog make sure to check out my in-depth guide to blog promotion.

Alert Your Inner Circle

Use Social Media

Comment on Other Blogs

Engage with Your Readers

Collaborate

Create an Email List

Submit to Search Engines

SEO

Step 6: Make money blogging

Once you have put in the effort of creating great blog content and promoting your blog, making money from your blog is actually the easy part.
Blogs have the potential to be extremely lucrative, but don’t assume that you’re going to start making money in the first week, or even in the first month. It could take six months to a year to start seeing a steady stream of income. Blogging takes work and dedication, but once you develop a large enough audience, there are several methods you can employ to monetize your blog. For more information see my full guide to making money blogging here. Click on the tabs below for details on a few methods you can use.

Sell Advertising Space

Affiliate Programs

Memberships

Need more help?

I hope this guide has answered any questions you had on how to start a blog, but if any of the steps were unclear to you, you can find a more detailed version of each step by using the menu at the top right of this page (or at the bottom of this page if you’re on a smartphone).
How do I start a blog? You can watch me build and customize a beautiful blog from scratch here:
The video above should answer a lot of questions you might have about getting your blog set up and customized, but more specific tutorials can be found on my blog page. Here are some of the most popular tutorials from my blog:
  • How to add custom logos or images
  • How to see how many people are visiting your blog
  • How to move from WordPress.com to WordPress.org
  • How to make a website with WordPress
  • How to automatically share your new blog posts on Facebook and Twitter
  • How to choose the best website builder
  • How to link to other sites from your blog
  • How to change text size and color
  • How to make your blog private
Contact me if you have any issues at all and I will personally respond to your email.
The step-by-step guide on this site should give you everything you need to get started, but if you run into some issues, or just want some personalized advice, please do not hesitate to contact me at any time. Blogging is my passion, and I would love to talk with you about it!

Friday, June 12, 2020

How to Start a Blog and Make Money Online

How to Start a Blog and Make Money Online

How to Start a Blog and Make Money Online

How to Start a Blog and Make Money Online

Ever thought about launching your own blog? Ever wondered what it takes, not only to start up that blog, but also to successfully build it over time to make money online or generate a passive income? Clearly, you're not alone. Millions of people try their hand at blogging, but so few actually ever generate a substantial income from their efforts.

However, if you're starting a blog for the purposes of making money, and you're not actually passionate about writing in the first place, then you're largely wasting your time. The art of blogging isn't simply scientific or formulaic. Without a deep-seated passion for your craft, you'll face a tide of frustration and upset.
Why? While it's relatively straightforward to begin a blog, it's a monumental undertaking to generate any semblance of traffic and profit from your arduous efforts. You need laser-focus and persistence to build an audience or reach mass saturation with your prose. It takes time and it takes long and drawn out evenings burning the proverbial midnight oil.
Take it from me. As a blogger who's built a substantial platform with hundreds of thousands of monthly visitors, I can bask in the warm glow of success. However, I can't sit around for too long enjoying the freedom and passive income that my blog has created. Without constantly adding insatiable content, any blog can die off.
So, what does it take to start a successful blog and actually make money online? I suppose that depends on what you consider successful and what you consider making money. If, like millions of other potential bloggers out there, you're looking to rake it in, you'll have a long road ahead.
But if you're willing to put in the time and the effort, and you can stay persistent over the years (and yes, I said years), then you can most certainly generate a substantial income online. In fact, your blog is quite possibly one of the best hubs of passive income generation, and if done the right way, it can attract the right clients and customers no matter what industry or niche you might be in.
Related: 4 Ways to Stock Your Content War Chest

How to Start a Blog: Step-by-Step

Okay, if I haven't dissuaded you just yet, and you're serious about launching the next Mashable or TechCrunch or whatever other blog you might think is wildly successful in your eyes, then here's what you need to do in a step-by-step fashion. The more you prepare and plan, the more likely you'll be to succeed in the long term.

1. Pick a Topic 

Get clear on what you'll write about. Define a topic or niche, and design all your content around those things. This will help you to not only laser-focus your writing, but also to build digital products and services that compliment your content.
This allows you to attract customers in, enticing them with your highly-informative posts, then tempting them with a lead magnet before dropping them into your sales funnel (more on that shortly). 

2. Select a Platform

While Wordpress is the most popular platform for blogging by far, there are others out there that can be leveraged such as a micro-blogging platform like Tumblr, Blogger.com and even Medium. However, if you're serious about your blogging efforts, you'll likely want to go with a self-hosted Wordpress installation on a custom domain.
While you could setup a blog at Wordpress.com with a subdomain such as myblog.wordpress.com, you'll get more traction with a self-hosted solution, and then be able to use subdomains on popular platforms for your content-marketing efforts.
Related: Medium Is the Solution If You Want to Blog Without Any Overhead

3. Pick a Domain Name

Custom domain names are important if you're serious about making money from the blog you start. Rather than relying on a third-party-hosted subdomain, find a short but relevant keyword-rich (if possible) domain name that's descriptive of your intended topic, industry or niche. Use BlueHost, HostGator, 1&1 Hosting or any other number of domain name providers to source your domain.
If you're at all concerned about things like SEO, when selecting your domain name, you should adhere to the following suggestions:
  • Use a known top-level domain (TLD) such as .com or .net
  • Keep the domain short, no more than 15 characters or so
  • Try not to purchase a domain name with hyphens, since they're more often associated with spammers
  • Avoid using self-hosted subdomains to rank or categorize posts
Related: 21 Ways to Market Your Business Online

4. Find a Good Web Hosting Company

There are loads of good hosting companies out there. If you're starting a Wordpress, self-hosted blog, there are a near-endless amount of options. The important thing is to do your due diligence and pick the right one that's suitable to your budget and to ensure that the service-level and up-time guarantee is there.
At the beginning, you'll likely want to start out with either a Managed Wordpress solution or a Virtual Private Server (VPS), and scale from there. Eventually, you'll probably need a dedicated-hosting solution with a CDN (below) once you break through a few thousand visitors per day.

5. Caching and Content-Delivery Networks (CDNs)

Use a system like W3 Total Cache or WP Super Cache and turn on browser caching to ensure that you speed up the delivery of your webpages. In the beginning, this might not seem as important. But as you grow and your traffic increases to thousands of visitors per day, this will be critical. Use Google's Page Speed Insights to test things before and after the installation.
It's also important that you setup a CDN, which will speed up the global delivery of your content. For example, your page might load relatively quickly in the United States, but what happens when someone in Australia tries to load your content? CDNs replicate data across multiple repositories around the world, and make content delivery ultra-fast.

6. Enable Permalinks

In Wordpress, you should enable permalinks before getting things off the ground, which will give you nice canonical URLs that are SEO-friendly. Permalinks are located within the settings > permalinks section of your Wordpress admin and select the post name option.
Related: 10 Smart Ways to Earn or Build Backlinks to Your Website

7. Install the AMP plugin

The Accelerated Mobile Pages (AMP) Project is an initiative by Google to speed up mobile accessibility to a large degree of their content. The AMP specification, which you can read more about here, helps to thin down a webpage to its basic structural components with scaled-back JS and minified CSS code, makes for lightning-fast page speeds.

8. Install Google Analytics

Install Google Analytics so that you can keep track of your efforts while building out your blog. This is a great way to keep track of your results while using the URL campaign builder when dropping links in social media and other places so that you can effectively determine where your traffic is coming from.

9. Setup Google's Webmaster Tools

Anyone who's serious about building a blog and making money, needs to leverage Google's webmaster tools to see what keywords they're ranking for and any messages that would impact their ability to rank. This will also allow you to submit an XML sitemap and track keyword impressions along with click-through rates. This is one of the most useful tools for growing your site or blog through constant analysis of your efforts.
Related: Why Your Startup Content-Marketing Strategy Isn't Working

10. Learn SEO the Right Way

Although you shouldn't start a blog with the intention of optimizing it to oblivion, you most certainly should understand the fundamental principles of search engine optimization so that you pay attention to the key aspects that will impact your ability to rank on search engines like Google. Begin with Google's Webmaster Guidelines, and digest and implement that information. Learning SEO is a long and drawn out journey. You should always be increasing your knowledge and expanding your skill set.

11. Regulary Build Useful Content

If you're serious about succeeding with your blog, you need to build useful anchor content. It needs to be engaging, keyword centric, insightful, unique and well written. Don't write your content for search engines. Rather, write your content for humans while also paying homage to search engines and what they want. Simply put, it's a skill that develops over time with practice. It's also important to regularly publish your content on a weekly basis.

12. Sign Up to an Email Marketing Platform

The best avenue for making money from your blog is through email marketing, plain and simple. Hands down, this offers one of the quickest and surest strategies for earning an income through your blog. But before you get there, you need to sign up to an email marketing platform like Aweber, ConvertKit, MailChimp, Constant Contact, InfusionSoft or any other number of platforms that exist out there.
Related: 4 Golden Rules to Boost Blog-Post Engagement

13. Build a Lead Magnet

If you're serious about marketing anything online, rather than opting for running ads on your blog (which won't make you real money unless you have at least hundreds of thousands of visitors per day) or engaging in affiliate marketing, you should build a topical lead magnet that will sell a digital product or offer that you create in the back-end. The lead magnet will entice people to sign up to your list and provide you with their email address.

14. Build a Digital Product and Position Your Offers

Email marketing and lead magnets are all designed to help you build out an automated sales machine. However, you need a digital product, service or other kind of offer in the back-end to do that. You can create multiple offers or products, that can lead people up a value chain towards your high-ticket sales.

15. Create a Sales Funnel

Take the time to build your automated sales funnel. There is so much involved with sales funnels, but the basic premise is that your visitors will show up to your site by discovering your content, drop into your sales funnel through an offer via your lead magnet or some other tripwire, and they'll then be led through a journey with drip-fed messages at some periodic schedule that will allow you to sell your products and services on autopilot.
Related: How This Entrepreneur Created a Premier Women's Lifestyle Website

16. Get Social

Building a blog isn't easy by any measure. To help you along the road towards success, you have to get social. Not only by linking up with other like-minded bloggers interested in online marketing, but also by sharing and engaging with others on social networks like Facebook, Instagram and other social media platforms.

17. Market Your Content

The single most important strategy you'll find for building up a blog and boosting your visibility on search engines like Google, and my all-time go-to strategy for rocketing up the search rankings on Google's SERPs, is content marketing. Marketing your content is an intricate process that involves long, seemingly-never-ending hours of building more useful off-site content that links to your primary anchor content, but it's well worth it.You can use this single strategy to rank number one on Google's searches for nearly any keyword if it's done the right way. There's most certainly an art to this as well as a technical outline and to doing it the right way. Don't try to spam or overstuff keywords in an effort to market your content by any means.
Content marketing can be done with articles on sites like Medium.com or Scribd.com, it can be done by answering questions on Reddit or Quora, and it can be done with videos on YouTube or Vimeo, along with a variety of other means. The point is that all of the content has to be useful, period. Don't try to do the least amount of work for the greatest return. You need to do the exact opposite if you want to succeed.
Related: 5 Tips for Starting Your Own Online Publishing Company

18. Monetize Your Content

Let's face it, starting and running a blog can get costly. Don't expect to get rich overnight. However, you can take certain measures to monetize some of your content along the way. Be sure that you remain topical with your content and that your lead magnets help to drop people into a sales funnel that will eventually sell your high-ticket items.
However, aside from that, you can always opt to generate small amounts of cash flow by doing other things such as creating articles that will lead people to courses or audiobooks that you've developed, or building out video tutorials that will ultimately sell some big package or system that will help to teach people whatever it is that you're really good it.
There are numerous ways to monetize your content and make money from your blog, but don't try to take shortcuts along the way. Don't look for the fast-buck if you're serious about your long-term results. Take action and stay persistent if you want to succeed and achieve your goals.